Brand style guide · App concept
FretRush
Logo and identity for an app that helps guitarists memorize every note on the fretboard.
01 Logo system
- The speed flames always trail behind the headstock to show quick recall and progress. Never flip or remove them.
- "Fret" takes the base color and "Rush" always takes the accent. That two-tone split is the wordmark's signature.
- Use the full lockup at 120px wide and up so the tuning pegs stay crisp.
02 Color
- Stage Navy
#043A78RGB 4 58 120Primary brand color, app chrome, headstock - Amp Orange
#FE9217RGB 254 146 23Energy accent: flames, progress, primary CTA - White
#FFFFFFRGB 255 255 255Base, cards, reversed marks
03 Typography
Aa
Rubik Italic
Display & headlines · 800 italic · echoes the forward lean of the wordmark
Aa
Inter
Body, UI and numbers · 400 / 600 / 700
FretRush
FretRush
Memorize every note on the fretboard.
04 Voice
- Talk like a good guitar teacher: quick, upbeat and specific about the next note to learn.
- Celebrate measurable wins: faster recall, notes mastered, streaks and full strings unlocked.
- No gatekeeping or shredder snobbery. Beginners should feel invited.
05 Approved pairings
| Aa | White on Stage Navy | 11.16:1 | AAA |
| Aa | Amp Orange on Stage Navy | 4.96:1 | AA |
| Aa | Stage Navy on Amp Orange | 4.96:1 | AA |
Text and button labels on Amp Orange are always set in Stage Navy.